If you read this month’s wired, you’ll find a brilliant article by William Adams on the importance of creativity in business. Those who can’t innovate tend not to last long in business and creativity becomes a survival mechanism as much as getting ahead of the competition.
After hearing about an America entrepreneurship team leading a program in the local community, team SA jumped at the chance to pass on their knowledge. Amongst business professionals from Google, McKinsey and Blackrock, Jessica and I took the opportunity to pass on some of our creative skills. And in the process help young aspiring South African entrepreneurs to utilise problem solving in their lives.
It’s always great to see the enthusiasm from a new group of people as you take them on a journey into thinking outside boundaries and investigating the slightly mad world of creatives. Today was no exception. I completely enjoyed working to push people outside their comfort zone before bringing the group round and showing them how these ideas relate to their own business.
‘How can you relate the word moonstone to your business?’
‘How will people buy food in the future?’
‘How would your favorite superhero solve the problem?’
Although these questions may seem random, they can all help to stretch the imagination and provoke new thoughts and ideas about how your business can be creative.
A big thanks to the NYC team for letting us release creative chaos upon their entrepreneurship class and I hope they enjoyed the session as much as we did!